We normally think of big companies when we think of big data. But small and growing companies can leverage big data too. This blog post explores some [big] ideas.

The United States Post Office is desperate. While more and more marketing dollars are funneled online, the USPS still relies on direct mail advertisers for the bulk of its postage sales. What does the future hold for the Post Office?

Contextually relevant email marketing campaigns require segmentation, personalization, and vigorous testing. This blog post reviews a few easy ways to get more sophisticated with email marketing tactics.

We all know mobile phone usage, especially smartphone penetration, is on the rise. Duh. We see it all around us. A by-product of increased smartphone penetration is that people are increasingly reading email on mobile devices. What does your email marketing campaign look like on a smartphone?

We’re all trying to do more with less. That’s a given. But how do we get more quality with less budget and time? The answer is that most of the time we can’t. Read this blog post for a few brief insights on what’s happening and how to stay frugal while still producing quality.

We all know the big brands that advertise too much. Their goal is to get you to remember their brand and have it in your consideration set when you you’re ready to buy. It’s simply about getting you in the door. But for those of us who aren’t big box stores, credit card companies, or fast food chains, we need to be careful about how much advertising we’re doing. If you’re not a mass marketer, it’s about getting the right message to the right person at the right time.

In this six-minute video, Greg Jordan sits down with Marc Silber to ask Marc about his video production company and what kinds of tips he has for people who aspire to jump in and start producing videos for their own companies.

Content marketing is a term we’re hearing more and more. This infographic from Brafton is nifty and reminds us of some of the nerdy things we need to keep in mind when it comes to content strategy and SEO.

Web site functionality can affect SEO. Learn how core design principles can help boost your search ranking.

Talk is cheap. But there’s a way you can make it more valuable. It’s called content marketing. You can talk about your products and services until you’re blue in the face. But if you believe in the old adage that a rising tide floats all boats then you’ll benefit from content marketing. It’s a way to [...]