Today McKinsey published an article called The do-or-die questions boards should ask about technology. The framework of questions is excellent and includes explanations of why the questions are important. It occurred to me that this same framework of questions could just as effectively be applied to digital marketing. I have essentially taken the same questions McKinsey suggests [...]

Email marketing unsubscribe rates vary by industry: Industry Unsubscribe Rate Agriculture and Food Services 0.268% Architecture and Construction 0.222% Arts and Artists 0.237% Beauty and Personal Care 0.295% Business and Finance 0.198% Computers and Electronics 0.202% Construction 0.395% Consulting 0.271% Creative Services/Agency 0.253% Daily Deals/E-Coupons 0.086% eCommerce 0.118% Education and Training 0.171% Entertainment and Events [...]

There’s a dirty little secret about content marketing: it requires meticulous planning and superb execution. Well, I guess that’s two secrets. And if you’ve already jumped into content marketing these are not secrets to you. But if you are just getting started, or taking a refreshed view of your content marketing strategy, perhaps these seven [...]

How many customer experience touch points does your organization have? After a recent conversation with Diane Magers, a customer experience expert, I was reminded of all the different touch points a organization has with its customers. There is a critical point at which the customer experience happens. How much control do you have over those [...]

Say you are at an expo, sitting at a card table, talking to people about your fabulous products and services. You have good conversations. There’s promise in the future! Sure, you exchange business cards. But wouldn’t it be super if you could have them sign up to join your email subscriber list on the spot? [...]

Anyone involved with advertising and marketing understands the power of imagery. Part of imagery’s power is in the colors that are used. This infographic is a fun one that illustrates some of the basics of color and how color piques our interest in purchasing. Another color “psych” infographic. If you click on the infographic below, [...]

Managing the customer marketing lifecycle should almost always includes email marketing. There is room for email marketing at virtually every stage of the marketing lifecycle. Our first contact with a prospect occurs at one of two places: offline or online. If our first contact with a prospect occurs online, segmentation and an appropriate email response [...]

I shattered my iPhone. It’s not that difficult. It simply required dropping it face down, just right. The saving grace is that the phone still works. Astonishing. It just looks horrible. But, insult to injury, I sat on it – the very same day I dropped it. Oops. Now the back is cracked. All of [...]

Email marketing is very popular with marketers. In fact, email marketing seems to be getting the most attention. In a recent Marketing Sherpa research study marketers were asked, “Which of the following are you involved with tracking, analyzing or reporting on for your organization?” Here’s how they responded: 10 Things To Improve Your Approach to [...]

Closed caption video subtitles are a great way to add more information to your videos, make them more accessible, and give your SEO a boost.