Managing the customer marketing lifecycle should almost always includes email marketing. There is room for email marketing at virtually every stage of the marketing lifecycle. Our first contact with a prospect occurs at one of two places: offline or online. If our first contact with a prospect occurs online, segmentation and an appropriate email response [...]

I shattered my iPhone. It’s not that difficult. It simply required dropping it face down, just right. The saving grace is that the phone still works. Astonishing. It just looks horrible. But, insult to injury, I sat on it – the very same day I dropped it. Oops. Now the back is cracked. All of [...]

Email marketing is very popular with marketers. In fact, email marketing seems to be getting the most attention. In a recent Marketing Sherpa research study marketers were asked, “Which of the following are you involved with tracking, analyzing or reporting on for your organization?” Here’s how they responded: 10 Things To Improve Your Approach to [...]

Closed caption video subtitles are a great way to add more information to your videos, make them more accessible, and give your SEO a boost.

I wanted to point out a few tools that make it easier to plan a private event. Most of participate in organized group activities outside of work and planning for them can mean a lot of back-and-forth: emails, sorting out volunteer lists. You know the drill. There’s an upcoming group event and people have to [...]

Your website will be seen on a smartphone and tablet. How does it look?

At first it was impressive to see people amassing large flocks of Twitter followers numbering in the the high hundreds, and even thousands. Now it’s not-at-all uncommon to see people on Twitter with followings in the tens of thousands. Likewise, many people on Twitter are, in turn, following tens of thousands. But is a person’s [...]

Let’s say you’ve created a video as part of your content marketing agenda. Plenty of time, effort, and budget has been expended and you want to make sure your video is seen by a maximum number of the right people. So where do you post it? The knee-jerk reaction is to post the video on [...]

I’m enthralled with technology, especially RFID (radio-frequency identification), and especially when it sits squarely at the intersection of business. This blog post is about the future – a plausible new checkout experience, and how RFID will transform shopping. I’m going to ask you to imagine. RFID isn’t new and these visions of the future aren’t [...]

The smaller screens of smartphones and tablets mean less room for search engine marketers to get their ads notices. This blog post discusses some of the implications and gives some graphical examples.