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Keeping It Real

Posted on April 11, 2014 by Greg No Comments
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A quick post of “keeping it real.” How staying relevant and creative can pay big dividends.

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Will Twitter Wither?

Posted on March 25, 2014 by Greg No Comments
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Does Twitter’s slowing user growth and waning engagement mean Twitter and other social networks are dying?

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Getty Images Stock Photos Free For Non Commercial Use

Posted on March 6, 2014 by Greg No Comments
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The stock photography world got some big news today. Getty Images, the world’s largest and most powerful stock media company, announced it is making a selection of its stock images available at no charge. Some images are now available to be embedded on blogs and websites at no charge. Before you marketers shout, “Huzzah!” hang […]

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Influencing the Influencer With Social Media

Posted on March 6, 2014 by Greg No Comments
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As you know, organizations with the most dedicated and passionate employees border on being more like fraternities or cults than companies. I mean that in a good way. I know, I was a Yahoo! employee for a couple of years. Passionate and dedicated Yahoos refer to themselves as bleeding purple (purple is Yahoo’s main internal branded […]

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Why Marketers Should Keep Sending Email

Posted on March 3, 2014 by Greg No Comments
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According to research in a January 2014 McKinsey article, email is more effective than social media in driving customer acquisition. Find out why and how.

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Earning Trust With Website Visitors

Posted on February 27, 2014 by Greg No Comments
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Sometimes a visit to your website does not result in a sale, but you can still provide value and earn the prospect’s trust.

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Free Video Hosting Is Not Free

Posted on November 26, 2013 by Greg No Comments

Video can be a compelling content marketing instrument. But the knee-jerk reaction of posting our videos onto YouTube can sometimes hurt more than help. Check out this brief video (from Wistia, a video hosting provider) about when to use (and not use) YouTube for video hosting: Also, browse through this infographic from the folks over […]

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Send Email Campaigns by Time Zone

Posted on November 9, 2013 by Greg No Comments
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Email campaign open rates can be affected by time zone. If you manage an email campaign with subscribers in multiple time zones, consider creating a segmented list for that time zone. This become particularly important with a global email subscriber list. Calculating the best time to send your email campaign MailChimp, a large and well respected email […]

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The Science Behind P.S.

Posted on October 10, 2013 by Greg No Comments
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A couple of years ago I did a quick post on the power of using P.S. at the end of an email marketing campaign. My advice was based on anecdotal evidence. It turns out there is direct marketing eye tracking science behind what we already know to be true. Professor Siegfried Vögele is Dean at […]

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Google’s Hummingbird Update

Posted on September 27, 2013 by Greg 6 Comments
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My point of view of what Google’s recent Hummingbird search algorithm update means to marketers at growing companies.

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