We’re all trying to do more with less. That’s a given. But how do we get more quality with less budget and time? The answer is that most of the time we can’t. Read this blog post for a few brief insights on what’s happening and how to stay frugal while still producing quality.

We all know the big brands that advertise too much. Their goal is to get you to remember their brand and have it in your consideration set when you you’re ready to buy. It’s simply about getting you in the door. But for those of us who aren’t big box stores, credit card companies, or fast food chains, we need to be careful about how much advertising we’re doing. If you’re not a mass marketer, it’s about getting the right message to the right person at the right time.

Segmentation works and we need to incorporate as many tactics as possible to ensure we’re coving all areas of interest, both digital and old-school offline.

Daily deals are hot right now. And it’s increasingly all about mobile. With 83 million subscribers Groupon is still “Goliath,” but today’s announcement from Foursquare is exciting news and introduces more competition for location-based marketing. Also, online coupons are picking up steam for B2B.

It’s easy. All you need to do is listen, really listen. You’ll get the best ad copy that way. In this post, Brad McMillen shares an effective formula for writing effective ads.