The United States Post Office is desperate. While more and more marketing dollars are funneled online, the USPS still relies on direct mail advertisers for the bulk of its postage sales. What does the future hold for the Post Office?

Traditionally, we think of Point of Sale (POS) in terms of offline retail POS. But B2B companies have diverse points of sale, mainly offline. How can we improve them and close the loop with our online marketing efforts?

The daily deal space is inundated with infrastructure that supports retail merchants’ deals. But what about using this same infrastructure to support B2B content marketing efforts? Find out why attending a BIA/Kelsey Conference was a great idea, and why I think the daily deals fever will someday hit the B2B site.

The first half of this year has seen significant financial interest in the online social influence sector. Companies that measure and interpret personal and professional digital influence are attracting serious money. The big financial trend is that the overall health of venture capital has been improving. We’re starting to see some of it spill into [...]

Digital marketing makes it easier than ever to build connections. But it’s also dangerous because it means we can forget to close the loop and re-engage with customers once they take action on our campaign.

Here’s a new infographic from Velocity in the UK. This content marketing tutorial offers a flow chart of how to approach B2B content. It’s a zooming presentation. You’ll see.

The Top 10 B2B Marketing Mistakes – And How To Avoid Them is a free “crowdsourced” E-Book published by Dianna Huff. Crowdsourcing is a term coined by James Howe in 2006. Here, Diana Huff uses crowdsourcing to find out how B2B marketers are flubbing it up. Read my review and find out how to get your own free copy of the new E-book.

Companies that sell through the channel face a unique marketing challenge when it comes to tackling search marketing. Read how the automobile industry handles search and get insights on how it may help you more effectively organize your efforts.

Email marketing is still one of the most effective tactics in a B2B marketing plan. Clever marketers use email to fan the flames of their social media campaign and encourage participation in “real world” events.