Conversions are an important way to measure the success of a digital marketing campaign. This blog post discusses a few ways to define conversion.

Traditionally, we think of Point of Sale (POS) in terms of offline retail POS. But B2B companies have diverse points of sale, mainly offline. How can we improve them and close the loop with our online marketing efforts?

Daily deals are hot right now. And it’s increasingly all about mobile. With 83 million subscribers Groupon is still “Goliath,” but today’s announcement from Foursquare is exciting news and introduces more competition for location-based marketing. Also, online coupons are picking up steam for B2B.

Analytics aren’t sexy. But neither is letting your search marketing campaign spiral out of control with unwanted traffic. Let’s take a closer look at how you can use analytics to get specific insights that can help save you time and money.

Groupon has risen to be one of the most popular social coupon sites on the Internet. Getting featured on Groupon can a consumer businesses can become very busy, practically overnight. Business success hinges on preparing for the “Groupon Effect.”