Conversions are an important way to measure the success of a digital marketing campaign. This blog post discusses a few ways to define conversion.

The United States Post Office is desperate. While more and more marketing dollars are funneled online, the USPS still relies on direct mail advertisers for the bulk of its postage sales. What does the future hold for the Post Office?

Contextually relevant email marketing campaigns require segmentation, personalization, and vigorous testing. This blog post reviews a few easy ways to get more sophisticated with email marketing tactics.

We all know mobile phone usage, especially smartphone penetration, is on the rise. Duh. We see it all around us. A by-product of increased smartphone penetration is that people are increasingly reading email on mobile devices. What does your email marketing campaign look like on a smartphone?

Long, drawn-out emails are a drag. While it may be tempting to share all of your news and info in one email, it’s a mistake. Here are some tips on how to keep it short and sweet.

Kind of like the computer revolution driving more use of paper, the social network is driving more and more use of email. There’s a symbiotic relationship. And as an email marketer, you can use it to your advantage. Find out how by reading this post.

Here are 10 tips for better email marketing, a list from Marketo, one of the leading marketing automation software companies that uses email as its core delivery mechanism.

I love P.S. at the end of a letter. And now most letters come via email. So when there’s a P.S. I always read it first. Why? Because it’s usually something extra interesting. At least, that’s what I’ve been trained to think. So I always read it first.

The C-Suite at Fortune 1000 companies is renown for being hard to reach. But what about email? Are email campaigns a good way to market to top executives?

Big companies are spending big bucks advertising online. But what about SMBs?