Conversions are an important way to measure the success of a digital marketing campaign. This blog post discusses a few ways to define conversion.

If you’re a software development company and you’ve got an idea for an app, great. If you’ve got a revenue model that relies on a mobile app, great. If you’re developing a mobile app just for fun, great. But if you’ve got a funny little tickle to develop a mobile app because you suspect it might be something your customers will like, and the revenue model is dodgy, think again.

The SFO Parking Locator could use a QR code. It got me thinking more about QR code usage offline. Take a look at the Parking Locator experience and think about your own offline marketing efforts and where a QR code might make sense.

We’re starting to see them pop up everywhere: mobile QR codes. They’re an interesting mobile marketing tool. But there are some dangerous mistakes that some big brands are making. Here we take a peak at Orange Julius and See’s Candy to see where they mucked it up, and what they could have done to make it a better experience.

We all know mobile phone usage, especially smartphone penetration, is on the rise. Duh. We see it all around us. A by-product of increased smartphone penetration is that people are increasingly reading email on mobile devices. What does your email marketing campaign look like on a smartphone?

Want to know where advertising dollars are headed? Just watch a two year-old use a smartphone with more agility than your sixty five year-old dad and his new iPhone that you gave him a few months ago. New survey data from BlogHer and Parenting confirm what many of us anecdotally know to be true about modern moms and their kids.

Daily deals are hot right now. And it’s increasingly all about mobile. With 83 million subscribers Groupon is still “Goliath,” but today’s announcement from Foursquare is exciting news and introduces more competition for location-based marketing. Also, online coupons are picking up steam for B2B.

Mobile app growth is growing quickly. But will new mobile browser technology, like HTML5 replace mobile apps? Learn whether I think it makes sense to wait for the new technology evolution or invest in a mobile app.

Teenagers are power users when it comes to mobile. We need to look to their usage trends to gain perspective on where we’re headed with technology. This brief interview confirms some of what we know to be true. It also serves as a reminder to marketers: teenagers turn to the Internet first, and they’re doing it on their mobile phone.

QR codes are on the rise. Here’s a quick post with some links. BTW, does your smartphone have a QR code reader in it? Can you read the above QR code?