Category: Location-Based Marketing

Parking Locator Could Use QR Code

Posted on 04/03/12 by Greg No Comments
iphone4

The SFO Parking Locator could use a QR code. It got me thinking more about QR code usage offline. Take a look at the Parking Locator experience and think about your own offline marketing efforts and where a QR code might make sense.

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The QR Code Experience

Posted on 03/28/12 by Greg 1 Comment
Orange-Julius-QR

We’re starting to see them pop up everywhere: mobile QR codes. They’re an interesting mobile marketing tool. But there are some dangerous mistakes that some big brands are making. Here we take a peak at Orange Julius and See’s Candy to see where they mucked it up, and what they could have done to make it a better experience.

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A Digital Barometer: Kids

Posted on 08/04/11 by Greg No Comments
iphone4

Want to know where advertising dollars are headed? Just watch a two year-old use a smartphone with more agility than your sixty five year-old dad and his new iPhone that you gave him a few months ago. New survey data from BlogHer and Parenting confirm what many of us anecdotally know to be true about modern moms and their kids.

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Local Online Coupons

Posted on 07/12/11 by Greg No Comments
groupon-logo

Daily deals are hot right now. And it’s increasingly all about mobile. With 83 million subscribers Groupon is still “Goliath,” but today’s announcement from Foursquare is exciting news and introduces more competition for location-based marketing. Also, online coupons are picking up steam for B2B.

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