Anyone involved with advertising and marketing understands the power of imagery. Part of imagery’s power is in the colors that are used. This infographic is a fun one that illustrates some of the basics of color and how color piques our interest in purchasing. Another color “psych” infographic. If you click on the infographic below, [...]

Managing the customer marketing lifecycle should almost always includes email marketing. There is room for email marketing at virtually every stage of the marketing lifecycle. Our first contact with a prospect occurs at one of two places: offline or online. If our first contact with a prospect occurs online, segmentation and an appropriate email response [...]

I’m enthralled with technology, especially RFID (radio-frequency identification), and especially when it sits squarely at the intersection of business. This blog post is about the future – a plausible new checkout experience, and how RFID will transform shopping. I’m going to ask you to imagine. RFID isn’t new and these visions of the future aren’t [...]

Chances are you’re suffering from eyestrain, and you might not even realize it. Nathalie Willart and her company, Coach for Eyes, are on a mission to reduce eyestrain and coach people like you and me back to ocular wellness.

Sometimes we become overly dependent on one leg of our online marketing plan. We become reliant on that one marketing vein to the point it’s unhealthy. We begin to ignore other opportunities because we’re obsessing over one tactic in our overall marketing strategy. This obsession becomes unhealthy. We become myopic and we’re unable to consider [...]

Last week a colleague and I were marveling over the almost mystical power of storytelling, particularly when it comes to marketing. The art of storytelling is an ancient tradition and uniquely human. The formula may differ, but the best storytellers have the ability to touch us. Germane to all stories is a strong character/protagonist. The [...]

Next time you go to a mixer try wearing your name badge on your right lapel. It turns out that’s where our eyes naturally go when we meet someone – up and to the left (the right side of someone’s face, especially their right eye). While it may seem more hip to wear your badge [...]

Like many Americans, I have a love/hate relationship with the Post Office. The love part is that they finally have email notification, something I’ve wanted for years. So when I receive a letter at my PO Box I get an email notification. Not a huge technological feat, but definitely a value add. Because now I will [...]

The SFO Parking Locator could use a QR code. It got me thinking more about QR code usage offline. Take a look at the Parking Locator experience and think about your own offline marketing efforts and where a QR code might make sense.

Incubators are for hatching healthy new fledgling start-ups. Before you can leap from the nest and fly you need some nurturing. Incubators for start-ups are a great way to get access to the “nutrition” you need – access to the right people who have a shared interest in your success.