Conversions are an important way to measure the success of a digital marketing campaign. This blog post discusses a few ways to define conversion.

SEO is an acronym. It stands for search engine optimization. Link building (getting other web sites to link to yours) is one of the most important elements of an effective SEO program. This blog post reviews how you can implement a solid link building program in your organization.

Teenagers are power users when it comes to mobile. We need to look to their usage trends to gain perspective on where we’re headed with technology. This brief interview confirms some of what we know to be true. It also serves as a reminder to marketers: teenagers turn to the Internet first, and they’re doing it on their mobile phone.

Is it better to invest your money in a longer-lasting search engine optimization (SEO) effort. Or, should you be spending your budget on the more immediate gratification of pay-per-click (PPC) search marketing? Both have their benefits. Both cost money. This post offers some insight and research that will hopefully assist you with your decision.

Analytics aren’t sexy. But neither is letting your search marketing campaign spiral out of control with unwanted traffic. Let’s take a closer look at how you can use analytics to get specific insights that can help save you time and money.

Is your product in search of a market? Here’s a post about why you may want re-think that.

Maybe it’s because there are low barriers to entry, or because the dollar investment can be modest. Or perhaps it’s because young internet marketers have made it all look so easy. But there are definitely some myths that still linger out there in B2B marketing land. This blog post busts 5 of them!

Companies that sell through the channel face a unique marketing challenge when it comes to tackling search marketing. Read how the automobile industry handles search and get insights on how it may help you more effectively organize your efforts.