Facebook shares are the most valuable marketing activity on Facebook. As it turns out there are two things you can do that will help get more shares.

Digital marketing campaigns become a balancing act. Once we identify the goal we can start to implement tactics that align with our strategy. Balancing all of these “legs” can be challenging.

What happens in the course of 24 hours on the Internet? Here’s an infographic that visually depicts what we collectively do during one day online.

Signing up for a Gravatar is easy and free. Find out why it’s important to have a Gravatar.

Kind of like the computer revolution driving more use of paper, the social network is driving more and more use of email. There’s a symbiotic relationship. And as an email marketer, you can use it to your advantage. Find out how by reading this post.

Twitter is the world’s dominant microblogging platform. That means it’s a formidable source of Big Data – facts and figures that are astounding. Let’s take a look at some of the up-to-date numbers.

The first half of this year has seen significant financial interest in the online social influence sector. Companies that measure and interpret personal and professional digital influence are attracting serious money. The big financial trend is that the overall health of venture capital has been improving. We’re starting to see some of it spill into [...]

A recent community meeting with my local beekeepers association revealed an interesting dynamic with how people from different generations view communication. It turns out email was the common denominator.

Here’s an infographic from LinkedIn that helps us visualize how big 100 million really is.

Every organization struggles with how to create the type of content that will attract visitors to its website. In the digital marketing industry we refer to this type of content as “link bait.”

This brief blog post features a fun cartoon from Eloqua.