Sometimes Quality Costs More
Posted on December 12, 2011 by Greg No Comments
I talk with a lot of people about digital marketing. And if there’s one common thread, it’s that most of us are trying to do more with less. These days, thankfully, there’s a lot more that we can do on a shoe string budget. But if we really want to run with the big dogs, we’ve got to be willing to pay what it takes. And that’s not always what people want to hear.
I’m the same way. Whenever I hear about how much something costs I instinctively try to think of a way to do it for less – less budget, less time. The United States is a consumer society. We’ve been trained to watch for sales and get a good deal. And we want instant gratification.
But sometimes our appetite is bigger than our budget.
What are some some of the ways to save budget and still get high quality?
- Invest in a brand makeover that results in a consistent look and feel for how your company is going to be experienced: Logo, email marketing, search marketing, stationery, video, writing style (your brand’s voice). Build a style guide, even if you’re a company of one.
- Be willing to spend more time. Another secret to quality is that sometimes it requires more time. Don’t get me wrong, great things can happen quickly. But most digital marketing dividends take some time. And graphic design work almost always requires more time.
- Move more marketing dollars to digital. I’m not saying abandon offline marketing. I’m simply saying invest more time and energy online and with mobile. Because that’s where people are spending more time. Fish where the fish are, so they say.
- Use licensed images. First, you’ll get better quality. And second, it’s the right thing to do. There are many free resources for clip art and photography. But if you’re willing to pay just a little, you’ll get great quality, and it’s all legal. Many times you can get the perfect graphic and pay less than $10.
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About Greg Jordan
Greg is the Managing Director of Greg Jordan Design. He enjoys writing about marketing, sales, and the effect of online marketing on growing businesses.
Outside of work Greg enjoys time with his two children, two+ friends, photography, flying, and cycling.
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