Too Much?

It’s Thanksgiving and I’m noticing that weeks have elapsed since my last blog post. But that’s OK. I always tell my clients that it’s about quality, not quantity.

Like many others, I’m starting to think about all of the things for which I’m thankful. The list goes on and on.

One of the things we have in the United States, and the First World, for that matter, is abundance. Sometimes I’m thankful for abundance. Other times, it’s too much. Too much is unhealthy. Indeed, extremes on either end of the spectrum can leave us feeling uneasy.

As humans, we naturally gravitate towards homeostasis. But if we find ourselves on one extreme end of the abundance spectrum we tend to overcompensate, because we’re seeking balance.

In September 2008 I went to China and saw what too much looked like. I saw too many people, too much pollution, too much poverty. Abundance was everywhere, but not the good type of abundance.

When it comes to marketing and advertising I think we all agree. Too much is rarely good.

As a consumer, too much advertising and marketing cheapens the experience. It makes us feel like we’re being sold too hard. When we’re exposed to an inordinate amount of advertising from one source, it makes us feel like they’re trying too hard, as if they’re desperate.

Too much advertising can make us numb. We start to ignore the advertising from that brand. If it’s a “special” offer, and we’ve seen it a million times, we’re not exactly motivated to jump off our seats and rush to buy. We know we’ll get another offer in a week, or so.

So it goes with growing businesses. We need to gauge how much we’re messaging our clients and prospects. What is the right amount?

Finding the right balance is a discovery process that leads to a good abundance—an abundance of happy customers!

No related posts.