Featuring relevant, engaging content on your website is one of the best ways to nurture prospects, continue to add value for your current customers, and build stronger search engine optimization (SEO).
Your company needs to have a strategy for building out the right content for achieving its business objectives. And selecting the right tactics to complement the overall content strategy is critical. Greg Jordan Design can help you:
- Map your business objectives to building an effective content strategy
- Select content-building tactics that can be managed by your own marketing team
- Outsource article marketing and other content creation
- Help you build an effective editorial calendar that focuses on the right content
- Help construct “eye candy” infographics that transform humdrum blog posts into “link bait.”
- Develop a video content marketing program