Printify Marketing Strategy

printing-process

Are you looking for a quick and convenient way to print your products without all the hassle? Printing them the old way may be a good thing, but having to deal with bulk orders can be tiresome. This can lead to a lot of problems. Not only is it risky for net loss but also can pose environmental hazards.

Print-on-demand (POD), which builds products after customers sell them, takes out most of these worries. It’s this reason why more businesses are flocking to POD – it’s low-risk in most aspects! Printify is one of many POD providers that offers a variety of business solutions.

printify-logo

For those of you who prefer a more visual experience, here is a video review from Cassiy Johnson‘s YouTube channel. To get a comprehensive overview of Printify, you may still want to check out our article below.

What Is Printify? Printify Marketing Strategy

Printify is an all-in-one POD service that allows business owners to incorporate customized, one-of-a-kind designs onto a wide range of products that the platform provides. Printify will take care of all the details for you. It’s packed with lots of printing, shipping, and other handy production tools that meet the needs of a competitive e-commerce market.

Printify lets users choose between a vast array of clothing and wearable merchandise, such as shirts, hoodies, leggings, bags, hats, accessories such as necklaces and bracelets, and even shoes. Apart from those, the platform also offers non-clothing merch like phone cases, paper stationery, greeting cards, posters, utensils, and mugs!

How Does It Work?

The entire printing process is made simple with the help of Printify. And all it takes is just a few steps to get everything done! Let’s take a look at how Printify prepares, prints and delivers your products when you need them.

  1. You can choose which product type you want to sell. You would like to sell a collection of mugs and phone cases, posters, and tote bag. Printify offers many product options.
  2. Create or import a design, and place it onto the product of your choice. Printify’s design editor is straightforward. The design editor gives you a blank canvas which you can then customize with text, shapes, and other tools. You can also import your pre-made designs from Photoshop etc. Printify’s built in mockup generator allows you to place your designs into the editor.
  3. Choose a partner provider to print your product. After you are satisfied with the design, you will be directed to a list that includes Printify’s suppliers. Most of them will also provide you with sample products to check the quality before going on sale.
  4. Add your product to your storefront. After that, you can add your products to your online shop. It can be in the form of a Shopify-powered site, or through online selling platforms like Etsy.
  5. Sell your products, and Printify will do the rest. Printify will handle all fulfillment issues, including billing, manufacturer requests and shipping.

Printify Marketing Strategy

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Printify has how many products?

Printify lets users choose between over 300 products. Let’s dissect all the product categories that Printify provides, one by one.

Clothing

This category includes formal wear such as button-ups and polo shirts as well as casual outfits such as hoodies and sweatshirts. Activewear can be in the form leggings and windbreakers as well as shorts and cycling shorts. Swimwear includes swim trunks and swim caps as well as swimsuits and bikini sets. This category also includes socks and hats.

T-Shirts

This type may be considered part of the clothing category, but it’s so widely popular and diverse that Printify decided to create a separate category fully dedicated to t-shirts. There are many styles, colors, lengths and silhouettes available. They include v-necks and crewnecks as well as boxy fits and slim fittings.

What’s interesting about choosing between different types of t-shirts, and clothing in general, is that each of them has specific parts that are allowed to be printed on. One raglan crop top, for example, is allowed to have only the front and back parts printed, while a polo shirt, on the other hand, can have either side of the sleeves printed. There’s also an option where you can order prints all over an article of clothing! Printify Marketing Strategy

Accessory

Accessory of all kinds can be used to enhance or upgrade an outfit. Printify considers accessories bags, including totes, backpacks, phones cases, ties and scarves.

Jewelry

Apart from wearable accessories, jewelry is also provided by Printify. Printify offers jewelry in the form necklaces, bracelets and anklets as well as rings and earrings.

Shoes and Footwear

Printify offers custom footwear, in addition to the usual clothes and accessories. This means you could get to choose to print your designs onto any of the following types of footwear. These shoes include sneakers, flip-flops and sandals as well as clogs.

Home Decor

You would like your designs to be adorned on the floors and furniture of your customers’ homes. Printify makes it easy to create home decor items that match your designs. These can be in the form of pillowcases and cushions, home and shower curtains, mats, towels, blankets, and even mugs either for function or decoration. You can also include wall art like posters and canvas portraits.

Stationery

Apart from home decor, different kinds of stationery are also included in Printify’s product lineup. Printify offers a variety of products that allow you to print your designs on paper, pencils, memo pads and sticky notes.

shirt-printing

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Who provides the printing and shipping?

Printify is a single-source solution for all of your product and printing needs. However, it can’t handle everything. Printify has been outsourcing its printing needs with over 90 reliable suppliers from the United States. There are also partners from Australia, Europe and China. Printify allows you to view the location of your partner supplier. Printify will allow you to view the type of products they offer and any other specifications.

Printify, along with its partners, has partnered internationally with some of the most reputable shipping companies. In addition, the POD service offers shipping options where customers can choose between the two: express shipping and regular shipping. Express shipping, which takes up to 3 days, is only limited to the US, while regular shipping, available in both the US and outside, can last between about 7 to 10 days.

Printify can integrate with most E-Commerce platforms

Printify allows seamless integration and sync with the following ecommerce platforms:

  • Online marketplaces such as eBay and Etsy
  • Shopify, WooCommerce and PrestaShop are all E-Commerce providers.
  • Squarespace and Wix are two examples of website builders.

Printify simplifies integration with affiliates, much like the product-building process. Simply click the “Connect” button on any partner’s dashboard. Another option is to use the WordPress plug-in to integrate third-party apps. Printify allows you to customize your preferred e-commerce app with its easy API tool.

What is the cost?

Three subscription options are available at Printifiy. Each subscription option has a different business requirement for each seller. The first tier is completely free, the second two require monthly payments. Let’s start with Printify’s Free plan. Printify Marketing Strategy

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Free Plan

The Free plan costs zero dollars and is ideal for anyone who just started out in POD. Unlimited product designs are available and can be connected to up to five storefronts. They also get essential features such as manual order creation, mockup generator, and seamless integration with Shopify, Etsy, and eBay. To assist you in any way possible, a self-help centre and 24/7 merchant support are available.

Although the features are not free, it is important to remember that even if you choose the Free tier, payment will still be made for materials and other items when your products go on sale. However, there’s no need to worry about any additional, hidden fees.

Premium Plan

For growing businesses, the Free plan may not be enough to sustain your growing matters. Printify recommends the Premium plan, which will cost you the monthly fee of $29, or $24.99/month if billed annually. Printify Premium allows you to connect up to 10 stores and import custom orders. You can also get up to 20% discount on all products. You’ll still have all the features of the Free plan.

Enterprise Plan

Your business is considered successful if your orders exceed 10,000. You’re also entitled to Printify’s Enterprise plan, with a price fully customized according to your needs. Printify Enterprise users have unlimited store connections in addition to all the features of the Premium and Starter tiers. Other benefits include access to custom API integration, a dedicated account manager, and tailored customer support, plus early access to new features.

Printify: What are the pros and cons?

Pros

  • It’s faster and easier to use in comparison to other POD platforms.
  • The simple, yet powerful design editor makes it easy to create better-looking products.
  • For a POD service, the prices are affordable enough. You not only get high-quality products but also save money.
  • The customer service is excellent, plus the help center is packed with lots of resources ready for you.
  • Printify’s plug-ins and API make it easy to connect with third-party services and partner e-commerce platforms.

Cons

  • Printify has been criticised for not supporting certain files, particularly Adobe’s.ai (Illustrator).
  • The overall product quality may vary. Some providers may manufacture top-notch items, while others may come off as ugly and not as good-looking.
  • Despite having high-quality characteristics, customer service might not be very fast.
  • It is risky and difficult to handle returns and refunds.
  • Printify is not the best option if you are looking to get paid more for your products than they are worth. Printify Marketing Strategy

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Is Printify the Right One for You?

Printify is the best place to go if you want to provide a solid manufacturing service that offers a variety of benefits to both your customer and yourself. Printify offers everything a business could need. Its features, including the design editor and integrations with several e-commerce apps are flexible, reliable, easy-to-use, and most importantly, user-friendly.

If you are looking for a POD platform that offers a great user experience, high-quality products, and affordable prices, we recommend Printify. Printful, Sellfy and Print Aura are all options that provide similar quality and performance.

FAQ Printify Marketing Strategy

Does Printify work with Amazon?

Printify works with Amazon as well as third-party services, even though they may not be listed in its affiliate e-commerce service list. However, to make it work, you would need to utilize the Printify API tool.

Printify’s Payment Process: How does it work?

Your customer purchases a Printify-made item from your store. You will be paid the retail price of the item and the shipping fees. Printify will then import the order and send it to Printify. Printify will charge you with the same payment via a linked card.

Printify is used by which companies and platforms?

According to BuiltWith.com, some of the companies which have used Printify for their online store needs include The Ellen Show, Modern Farmer, Meowingtons Inc., and Mutts, among others.

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